The iCams tagline is "worldwide amateurs on cam" and I gotta say that it's perfectly accurate. The site looks like every other live cam site. Down the left-hand side of the page are category links with the number of live performers who fit a specific niche (redhead, pierced, anal, hairy pussy, etc). Filling up the rest of the page are performer thumbnails. There's also an advanced search engine that allows you to select various criteria to narrow down the performers even further.
At the time of writing this review, the performers taking up the first eight pages on iCams were all online. This makes for around 450 babes to choose from, which is a nice number and I had no problem finding plenty of women I wanted to go private with. You can even add performers to your favorites for quicker access.
Other things to notice when browsing the thumbnails are the girl's name (or the guy's for the male cams), her age and an HD marker (if applicable). It used to tell you what country they were from, but doesn't anymore. However, checking out her page you can see what languages she speaks, so don't be dismissive of foreign babes. Many of them understand English. You can rate them and leave comments on their page now too!
Also below her image you'll probably see a sound icon, which means that she has a microphone for voice chat. But the most important thing is the HD indicator. I was happy that many of the performers had it, because I noticed a really big difference between the HD cams and the others. Some chicks have an HQ marking that tends to look better than the non-HD ones, but they generally weren't up to the quality of the high-def cams.
That is all info you can get from browsing the thumbnails, but once you click on a chick you can actually see her live on cam and read her profile for whatever little info she wants to reveal. It isn't usually that interesting and the free galleries they provide are just webcam shots and not really worth much, considering you're staring at the chick live anyway (I guess it could come in handy if she wasn't online at that moment).
As with 99% of cam sites it's free to chat with the performers in the free chat room where you can check her out, have a look at her cam quality and ask her any questions. (Does she have toys? Does she do anal? Will she stick her glasses up her pussy?)
If you want to take her private you have to drop some coin. The good news is that you'll see in advance how much a performer is charging and you can then go through to private or cancel and go find someone else. The bad news is that many of the babes are charging a slightly high fee per minute. There's the option to tip a performer, so if you're unsure, ask if she'll show you the goods for a tip.
It did vary quite a bit, but I saw lots of babes asking over $4/minute and a bunch were asking over $5 even. Now, admittedly, many of the girls with non-HD cams did have lower prices, but at that point you're going to have to decide for yourself how to balance cam quality versus per-minute pricing. Sometimes you can find a lower price for a performer who's already in a private chat and has made it possible to watch her show (no chatting for you, though, just watching).
Some performers have fan clubs and joining one might be interesting if you spend most of your time chatting with the same girls. You'd get to see all their static content for free and get 70% off for group chats. You can also become a model's "Top Admirer." Every time you publicly tip or send a virtual gift, it automatically counts toward the Top Admirer Program. When you become a model's top admirer, it unlocks various bonuses like unlimited messaging with her, free access to her recorded shows and more.
The navigation is a bit lacking, because if you select a category on the left, say big tits, then click on one of the busty performers, check her out and then click the "back" button, you're not going back to the big tits section, but the homepage. Annoyingly, you'll have to re-click "big tits." You also can't rate the performers or leave reviews, which I found makes the site impersonal and dry.
The site has a mobile-friendly interface and works on Androids and iPhone. The streaming runs smoothly with minimal lag on both devices and, thankfully, you no longer need to install a different browser app.
Some final things to mention is the cam2cam option and you can make the cam window bigger and smaller. There is, however, no session timer, so you'll have to keep track of the minutes yourself, especially when you're spending $4-$5 per minute. With all the HD cams and the fact that it's free to check them out, I can see no reason not to at least head on over.
Members Area Screenshots