Mainstream Companies Adult Ad Chagrin

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March 27, 2006

I love how pretentious the mainstream business world has to be about the adult entertainment industry. It's like the drunken uncle that shows up unexpectedly and unwanted to cause trouble at your cousin's wedding. No one wants to admit that they're related to this troublemaker even if he is in the end, the most entertaining guest and the true life of the party.

It was with some amusement that I read Elinor Mills CNET News story about ads for big corporations showing up beside mature content on the iFilm, video clip site. She provided samples of the text on the page in question as appears below.

Update Now playing: "Lovely girls from Chile show off their upskirt flavor in the school's courtyard." Sponsored by Apple Computer and AT&T.

Perhaps more humorous to me was that she mentions that an ad for Comcast beside some preview thumbnails of the content reads, "It's Comcastic!"

I bet it is for some viewers, although they might replace the 'o' with a 'u' if you know what I mean. Anyway, she goes on to explain how she contacted the various companies, some didn't respond, most others explained that they buy large bulk advertising packages and that these spaces were unintentionally included by mistake. The spokespeople all seemed appropriately dismayed by this grievous error and promised to have it fixed immediately.

Is the public that stupid? I watch the news and see footage of a car bombing, even dead bodies in some foreign street followed by an ad for breakfast cereal. Do I think that the manufacturer approves of terror bombings? If the ad plays during a TV show during which one of the characters cheats on his wife, does that mean the company thinks adultery is okay? How about if it plays during a police show, where someone is bludgeoned to death? Do I think that it's the breakfast of bludgeoners everywhere? I know it's not the same thing, but is it really so different?

Posted by Will Peters at March 27, 2006 4:23 AM

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